The Skin Graft Fall 2011 Lookbook Brings Out the Inner Badass
Photographer Ben Cope brought forth dark leathers with an exaggerated white character to emphasize the material's importance for the upcoming season. As overly pale as AJ English might be, the Skin Graft Fall 2011 collection promises to please all leather-lovers.
Implications - Updating the style of old products is an important tool that many businesses use to create new buzz about their items. Items such as the featured leather jacket are pieces that will always be in style, but may need upgrades to keep consumers interested.