The Tribu DDBº Agency Created a Sketch Design Beer for Clients

By: Laura McQuarrie - Jul 31, 2016
References: behance.net & packagingoftheworld
Taking inspiration from the way that ideas are first put to paper, the Tribu DDBº agency created a playful sketch design for beer to be sent to clients as part of a direct mail campaign.

The playful Tribu beer features a simple black and white box that's covered in charming hand-drawn illustrations. Since the preliminary stages of the design process are rarely seen by clients, Tribu DDBº created this beer as a way to communicate that a sketch is just the start of executing a final idea. A gifts that are received in the mail, the beer boxes and bottles showcase how a simple sketch has the potential to turn into a much more collaborative process between client and agency.