Blu's 'Six Weeks to Fall in Love' Builds a Product Relationship

By: Laura McQuarrie - Oct 21, 2016
References: love.blu & eventmagazine
'Blu' is the name of an e-vaping company that's launching a unique campaign called 'Six Weeks to Fall in Love' in order to better introduce itself and its products to the public.

At Westfield London in Shepherd's Bush, Blu recently set up an activation that let adult consumers partake in a "vape date" in an intimate lounge. In this setting, consumers were able to receive a one-on-one consultation with a product expert so that they could be paired with the right products to suit their personal needs and cultivate a long-term relationship with the products.

The Six Weeks to Fall in Love campaign is also being carried out online, where consumers may sign up for an account with Blu, choose a favorite flavor and make a one-time payment. From there, consumers are eligible to receive product refills over the next few weeks and as Blu hopes, fall in love with the products.