Sirrako Greek Yogurt is a Concept Branding Design for a Family Business

By: Meghan Young - Mar 15, 2016
References: packagingoftheworld
Branding has a convey a lot without overwhelming the consumer and in the case of the Sirrako Greek Yogurt concept, the balance is struck quite well. The design of everything from the logo to the packaging is simple and clean while providing a sense of how friendly and fresh the product is.

Considering that Sirrako Greek Yogurt "is a family company based in Greece with daily products and traditional recipes passed down from parents to children," writes the designer, this approach is important. Conceived by George Chalkidis of iframe communication design, the logo of the Sirrako Greek Yogurt concept is inspired by the rich and creamy texture of the product itself. All together, it's a strong identity that focuses on core values.