Not only does Sirene swimwear offer a vast array of patterns and colors to choose from, the suits are also impeccably structured. The highlight of the newest collection has to be the one-shouldered swimsuit look they seem to be favoring. It's sexy and spunky all at the same time!
Implications - One of the best ways a company can differentiate itself in a crowded marketplace is by slightly altering a traditional product. By putting a new spin on an old product, the company distinguishes itself as a brand with its finger on pulse of the original and avant-garde.