Many people know that divorce is a difficult time for all parties involved, and the SIRE 'Marked for Life' campaign is trying to remind its viewers of this. The print campaign was done by Netherlands advertising agency 180 Amsterdam for Dutch charity, SIRE.
In the SIRE 'Market for Life' print ads, various young children are seen who are the products of divorce. Each of the print ads features a different child with words tattooed to them, which represent how long-lasting and hurtful the things parents say during divorce can be.
Overall, the ads are very powerful and emotion-evoking. When reading tattoos that say things such as, "forget your dad, he's already forgotten you" off the children's bodies, you'll surely feel the SIRE 'Market for Life' message.
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Concept: SIRE Marked For Life
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