The goal throughout the development of Sinhazinhas branding was certainly to charm a young generation of female customers that would be completely won over by the company's line of stylish clothing. Freshness and fashionableness were pursued to establish an image that was pure and punchy with a pinch of personality.
Sweety Branding Studio's Isabela Rodrigues came up with a striking changing logo for the retailer. It's the simply drawn face of a woman with one long-lashed eye cast downwards and full lips in view. In every emblem, thick bangs are swept across one side of her face, making her hairstyle a statement. Sinhazinhas branding features all sorts of dramatic coifs, all emphasized with geometric patterns and bright colors on the shopping bags, the tags, the stationery and more.
Chic Geometric Marketing
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