The New Singles Blizzard Helps Single People Celebrate Valentine's Day

By: Katherine Pendrill - Feb 8, 2016
References: businesswire & brandeating
While Valentine's Day is largely thought of as a holiday for couples, Dairy Queen is helping single people join the celebration with its new Singles Blizzard. With single people now outnumbering married Americans, this treat caters to a demographic that is often ignored this time of year.

The Singles Blizzard from Dairy Queen is a Valentine's Day treat that is intended specifically for the uncoupled. The new Blizzard consists of vanilla soft serve ice cream blended with peanut butter topping. The treat is then topped with salted caramel truffles and Reese's Peanut Butter Cups. The Blizzard is available in sizes ranging from Mini to Large, giving customers the option to indulge in as much ice cream as their heart desires.

While the idea of a dish specifically for single people may seem unusual, the move demonstrates an effort to make holidays more inclusive when it comes to branding.