Single Cup Coffee Maker Spikes User's Curiosity with Simplistic Design

By: Elise Ying-Hei Ho - Published: Dec 18, 2012 • References: kayhkim & yankodesign
Kay Heekyung Kim's Single Cup Coffee maker doesn't look real at all. In fact, it begs the question whether this is a toy or display model rather than a coffee brewer, but users may be surprised.

The minimalistic design of the Single Cup Coffee maker forces users to wonder whether this is a fully functioning machine or not while simultaneously providing intuitive features that prompts the viewer's curiosity. On the left side is a flap that resembles a curled up corner of a piece of paper, prompting users to flip it open. Uncovering it reveals the sections where water and coffee grinds are to be added. The single brewer's compact and boxy design makes it a convenient space-saving tool as well. Stats for Minimalist Caffeine Makers Trending: Older & Average
Research: 6,823 clicks in 178 w
Interest: 2.9 minutes
Concept: Single Cup Coffee Maker
Related: 66 examples / 51 photos
Segment: Neutral, 18-55+
Comparison Set: 24 similar articles, including: porcelain coffee makers, sci-fi coffee creators, and disposable french presses.