McDonald's Filet-O-Fish Ad Lets Seafood Deliver the Message

This commercial for McDonald’s fish burger has a smart alick singing fish tricking people into having them feel guilty by using lyrics like “give me back that fish,” “what if it were you hanging up on this wall?” and “you wouldn’t be laughing if it were you in that sandwich.”

I love the way the man eating the fish burger could not care less and continues to devour his fish burger.

The ad was created by adverting agency Arnold with creative direction by Pete Favat, Chris Edwards, and Kristen Landgrebe. The copy was written by Pete Harvey.