Play-Doh's Singapore Ads Show It's 'Safe No Matter What You Make'

By: Robyn Currie - Published: Sep 14, 2009 • References: hasbro & thejailbreak
Play-Doh is well known for its soft, mailable qualities, and its ability to transform into just about any shape as fast as your imagination will let you. Now an ingenious Singapore Play-Doh ad campaign makes it clear to parents why they should choose it as their children’s toy. 

The ads use photos of a chainsaw, knife, matches, and prescription pills made of Play-Doh and tag lines on each that read "Safe No Matter What You Make" to really hammer home the message. The Singapore Play-Doh campaign makes it clear that even if you do choose to create a gun out of it, it will still just be Play-Doh. Stats for Squishy Ad Campaigns Trending: Older & Average
Research: 9,147 clicks in 349 w
Interest: 4 minutes
Concept: Squishy Ad Campaigns
Related: 38 examples / 29 photos
Segment: Neutral, 18-35
Comparison Set: 14 similar articles, including: underground ad campaigns, gender-bending ad campaigns, and natural chicken promotions.