Simulmedia Uses Your TV Viewing History to Show Relevant Ads

By: Salman Abdulaziz - Published: May 2, 2011 • References: simulmedia
Simulmedia has made TV ads smarter. The company is bringing web-like ad targeting to television today. Its targeted television advertising platform – the a7 Platform™ -- tells advertisers what people are watching in more than 30 million U.S. households to assist them in reaching their target audience.

Advertisers can now locate, aggregate and reach viewers across the country with the right advertisement, at the right place and at the right time. Simulmedia is enabling marketers to effectively and efficiently reach their target audiences, inventory owners to improve their advertising revenue and viewers to receive more relevant ads. It has tapped the power of set-top-box data to separate people from programs – to understand viewers’ affinities (and how, when and where they watch television) – because the company believes historical content consumption is a better predictor of consumer preferences and actions than age and gender alone. Stats for Web-Like TV Advertising Trending: Older & Chilly
Research: 237 clicks in 264 w
Interest: 2.3 minutes
Concept: Simulmedia
Related: 72 examples / 55 photos
Segment: Neutral, 18-55
Comparison Set: 26 similar articles, including: blatant film branding, tough-chic photography, and sperm-transferring speedsters.