The viral news of the day is the juxtaposition of O.J. Simpson being arrested for robbery the same week that the "I Did It" book climbs to #1 on Amazon.com
Last year, O.J. tried publishing a book called "If I Did It, Here’s How It Happened." The book was banned, but just this week, the Goldman Family released the book with their own commentary. The book is titled, "I Did It, Confessions of the Killer." The family views the book as O.J.’s confession, and it has already skyrocketed to the #1 slot on Amazon.com.
Here is Amazon’s description of the book, "In 2006, HarperCollins announced the publication of a book in which O.J. Simpson told how he hypothetically would have committed the murders. In response to public outrage that Simpson stood to profit from these crimes, HarperCollins canceled the book. A Florida bankruptcy court awarded the rights to the Goldmans in August 2007 to partially satisfy the unpaid civil judgment, which has risen, with interest, to over $38 million. The Goldman family views this book as his confession, and has worked hard to ensure that the public will read this book and learn the truth. This is the original manuscript approved by O.J. Simpson, with up to 14,000 words of key additional commentary."
After winning a law suit Ron Goldman’s family is getting 90% of the proceeds and Nicole Brown’s family is entitled to 10% which they refuse to take as they consider it blood money. If O.J. is convicted on all five counts he could be sentences to anywhere from three years to decades behind bars. Stay tuned.
The same week, The Juice was busy with his buddies in Las Vegas robbing a sports memorabilia salesman. His arrest, will no doubt further the sales of his book for which he is not getting any money.
Do people actually like reading about real murder? Yes they do. There’s even a market for collecting Murderabilia:
Stats for Celebrity Bandits
Trending: Older & Chilly
Research: 2,857 clicks in 453 w
Interest: > 3 minutes
Concept: Celebrity Bandits
Related: 52 examples / 40 photos
Segment: Neutral, 18-35
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