True&Co;.'s Simple Lingerie Uses Data For the Perfect Fit

By: Emilie Picillo - Published: Jun 11, 2014 • References: trueandco and refinery29
Looking for simple lingerie is no challenge, but when it comes to that extra oomph of softness, turn to True&Co. If one company's made it a mission to do things differently, it's this one, for the San Francisco underpinnings brand uses data about how real women wear and shop for lingerie.

The company has become a true innovator in the field of undergarments, while the latest collection by Nikki Dekker is a prime example of its commitment to the perfect fit for you.

The new collection of live-in luxury bras and loungewear called, ‘Uniform,’ is designed using data from 500,000 women to fit your body type beautifully. Also implemented is a bra-sizing system called True Spectrum, developed from 7 million data points and 6,000 different body types.