Simone Rocha's Coat Comes with a Side of Moschino Fries

By: Emilie Picillo - Published: Jun 26, 2014 • References: luisaviaroma and honestlywtf
After recently bumping into this editorial shot in Florence, the moment you see Simone Rocha's Elizabethan inspired double jersey coat, you'll know the magnificent Uffizi Gallery was the perfect backdrop for such a sumptuous work of art. The smooth texture and voluminous shape of Rocha's ruffled coat is just insane and closet worthy.

The flattering shape of the coat sure makes the McDonald's fries go down easy, especially when they're re-branded by Moschino. This editorial is perfect for the city-goer; someone who loves spending time just strolling European streets with no clear sense of direction or end goal, but just simply wandering and letting new experiences capture the eye.

It really gives you a taste of what this Italian city and fashion has to offer.