The Simone Biles Met Gala is a Couture AREA x Athleta Collaboration
Laura McQuarrie — September 16, 2021 — Fashion
References: gapinc & businesswire
Simone Biles Met Gala gown was one that stunned viewers thanks to its striking silhouette and incredible embroidered feather train. Featuring a sheer bodysuit and crystal chis that referenced the Athleta logo, the design is said to have been "inspired by the athlete's unparalleled record-breaking achievements and perseverance."
Allyson Felix, the most decorated Olympian in track and field of all time, another Athleta brand partner also attended the event with Gap Inc. sporting a couture AREA x Athleta collaboration design. Biles and Felix were in attendance with CEO Sonia Syngal, who wore custom Gap x Brother Vellies.
To celebrate, support and empower more women, Athleta is making a $50,000 donation to The Power of She Fund.
Allyson Felix, the most decorated Olympian in track and field of all time, another Athleta brand partner also attended the event with Gap Inc. sporting a couture AREA x Athleta collaboration design. Biles and Felix were in attendance with CEO Sonia Syngal, who wore custom Gap x Brother Vellies.
To celebrate, support and empower more women, Athleta is making a $50,000 donation to The Power of She Fund.
Trend Themes
1. Athlete-inspired Couture - The trend of collaborating with athletes to create couture gowns is disrupting the fashion industry and creating new avenues for athletic wear brands to explore.
2. Sports-inspired Fashion - An increasing number of fashion brands are working with athletic wear companies to create high fashion pieces inspired by sports and athleisure wear, providing new opportunities for industry collaboration and growth.
3. Empowering Women in Sports - Athletic wear brands' growing support of female athletes beyond the field, such as Athleta's $50,000 donation to The Power of She Fund, is accelerating women's empowerment and the growth of a more inclusive sports industry.
Industry Implications
1. Fashion Industry - The trend of athlete-inspired couture is creating new opportunities for fashion designers to collaborate with sporting brands and diversifying the industry's offerings.
2. Athletic Wear Industry - Collaborating with high-end fashion brands to create couture pieces or high fashion sports wear is creating new growth opportunities for the athletic wear industry.
3. Sports Industry - Supporting and empowering female athletes beyond the field is creating a more inclusive and diverse sports industry, unlocking new opportunities for growth and innovation.
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