By presenting these rocker individuals sans music makers, Simon Grossi finds the human element in each of his subjects. Instead of hiding behind instruments, stars such as Busy P (Pedro Winter) pose naturally for the camera, making these captures intimate and informal. Grossi also allows just the right amount of light through the lens, creating a darker appearance and cryptic tone to surround these rockers.
Implications - With so many contrived advertising campaigns on the market, consumers are looking for a more natural look when it comes to product design and publicity. Businesses would be wise to use a more commonplace aesthetic when it comes to promoting commodities.