Public Mobile's 'SIM Swap' Exchanges Useless Items for a SIM Card

By: Laura McQuarrie - Aug 24, 2016
References: publicmobile & marketingmag
Self-serve prepaid Canadian mobile brand Public Mobile is hoping to bring on a few new customers with its unique 'SIM Swap' campaign.

With #SIMSwap, consumers are able to take a picture of an item that they don't need—anything from an empty roll of toilet paper to laundry lint or used chewing gum—and share it with the hashtag to social media and tag Public Mobile in their post. From there, Public Mobile reaches out to users with a URL that can be used to order a SIM card of their very own.

With this campaign, Public Mobile hopes to appeal to a very specific audience of consumers between the ages of 18 to 30. The company says, "We like to call them life-hackers. These are the customers who are okay getting hand-me-down phones from parents, buying second hand online or even trading something they no longer need for something they do."