BlackRose NYC Brands the SILVER Collection for Mack Weldon

By: Jamie Danielle Munro - Published: May 9, 2014 • References: & packageinspiration
To brand its new SILVER Collection just released this past spring, Mack Weldon turned to Blackrose NYC to be in charge of this task.

The design company wanted to bring out the technological qualities of the SILVER Collection, since the underwear features "X-static® XT2™ cutting-edge fiber technology," according to Package Inspiration. These qualities were conveyed by using a sleek, all-black and gray color scheme, as well as thinning down the original Mack Weldon logo to make it more refined. The main points that come to mind when looking at the design are those of power, prestige and luxury, which is exactly what Mack Weldon was going for. Even without any color, this package is sure to grab attention from consumers. Stats for Tech-Focused Underwear Branding Trending: Older & Average
Research: 2,394 clicks in 106 w
Interest: 1.5 minutes
Concept: SILVER Collection
Related: 88 examples / 68 photos
Segment: Males, 18-55
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