Guy Laroche's Silver and Daywear collections will be unveiled come autumn/winter 2013. The dual lines are secondary components of the upscale brand. In contrast to past Laroche pieces, the ensembles will be focused on affordability.
By decreasing the prices of Silver and Daywear, Laroche is drawing in a new breed of clientele. And while the costs will change, the label's tradition and interest in excellency will remain intact.
The Silver set will work with classic, elegant motifs while the Daywear items will borrow from a sporty, urbanite aesthetic. Laroche's creative director Marcel Marongiu will oversee their production in association with Italy's retail company Ittiere SpA. The two will work together to distribute the apparel in Paris, Milan Rome and Dusseldorf.
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