Silva/Bradshaw are a duo that create the design group named after their surnames. The duo have created some incredible pieces of jewelry, namely oval rings that are intricate, but also fierce statement pieces.

The rings can also double as necklaces as well simply by attaching a chain through the circles themselves. The rings range in colors and styles and prove that Silva/Bradshaw are a talented and unique design team.

Implications - In a marketplace crowded with competitors, one of the fastest ways to distinguish your brand is by flipping the design of the product in a radical or avant-garde way. By presenting consumers with the option of a traditional product in an unfamiliar way, the company stands a good chance of attracting attention from consumers who value originality and inventiveness in the design of their products.