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Austin and Mergold Show Potential Silo Architecture with Campbell's Tomato

By: Jessica Marcel - Published:   Updated: Jul 14 2011 • References: austin-mergold & dornob
Designer company Austin and Mergold have come up with an ingenious way to show how they might turn a vacant silo into a cute house. And they’re doing it with soup cans. In order to perhaps make silo architecture more palatable, they’re created these adorable demos.

Silo architecture is a great idea for reusing resources that currently sit unused. The soup can displays show just how cute silo architecture could be.

Implications - Pop culture has become more than just a form of entertainment for modern consumers. Products that make a reference to a popular figure are appealing to those who identify themselves through certain characters.

Stats for Soup Can Architecture Trending: Older & Chilly
Traction: 4,506 clicks in 254 w
Interest: 4 minutes
Concept: Soup Can Architecture
Related: 82 examples / 63 photos
Segment: Neutral, 18-35
Comparison Set: 30 similar articles, including: sea canopy architecture, 25 arboreal buildings, and crop circle architecture.