Superstar

This Silkmilk Packaging Design References Minimalist Visuals

By: Jana Pijak - Published: Nov 21, 2013 • References: darkoo.net and lovelypackage
Designed by Hungarian design studio Darkoo, this Silkmilk packaging embraces a minimalist visual concept. The simplistic product design fuses an all-white face with vivid pops of color that are used to differentiate its three flavors.

This modern Silkmilk packaging boasts the traditional typeface of Switzerland. The minimalist block font is displayed atop its white package that features colored elements and black-and-white images of the mountainous Swiss landscape. These photographic landscape views are featured on the sides of the sleek milk cartons.

Available in hot pink, bright orange and bold violet, this branding concept follows contemporary design rules. Though they embody minimalism, the milk cartons emit a vibrant energy thanks to design studio Darkoo's flawless juxtaposition of colored and black-and-white text and image motifs.