This Silent Ad Honors the Ten Year Anniversary of Hurricane Katrina

By: Ady Floyd - Aug 27, 2015
References: niceandserious & adweek
British agency Nice and Serious created this silent ad in honor of the 10th anniversary of Hurricane Katrina. The touching ad is a short illustrated film which is completed using a black and white color scheme.

The ad encourages the viewer to recall the events that took place ten years ago by taking them on an illustrated journey of the hurricane's aftermath. The short and silent ad depicts the events by featuring images such as a dog stranded on the roof of a car that is submerged in water. Another eerie image is a bird's-eye view of a road, which is divided by a concrete fence showing a woman giving water to an animal on one side while on the other side shows a deceased man face-down in a pool of water.

The ad titled 'One Minute for Katrina' aims to encourage people to remember the devastation left by the natural disaster.