DraftFCB Used a Robot to Sign a Card with Thousands of Real Signatures

By: Laura McQuarrie - Published: Dec 18, 2013 • References: ourgiftfromyou & creativeguerrillamarketing
Each year, the people of DraftFCB sign a card and donate to the Coalition for the Homeless on behalf of its clients, colleagues and friends — which is about 3,700 people. To add a personal touch, DraftFCB decided that if donations were to be made on the behalves of these people, they should get to sign the card. Collecting nearly 4,000 signatures is a daunting task, but not if a robot is put up to it.

DraftFCB created ‘Out Gift From You,’ a site where people could visit and virtually sign their names. The signatures were transformed with vector-recognition and sent to a machine that replicated the signatures in very human ways, like adding the dot on an "i" and a cross to a "t" after the rest of the name was finished.

One of DraftFCB’s clients is Sharpie and a black Sharpie marker was used by the robotic arm to pen these signatures, which helps to reiterate that this giant holiday card is being signed on behalf of DraftFCB clients. Stats for Holiday Card-Signing Robots Trending: Older & Buzzing
Research: 1,821 clicks in 127 w
Interest: 0.5 minutes
Concept: Sign A Card
Related: 98 examples / 75 photos
Segment: Males, 12-35
Comparison Set: 36 similar articles, including: half-hearted holiday cards, insulting holiday greetings, and scandalous holiday stationery.