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The main concept for the Sid Lee Montreal Office is an open space that allows for creative juices to flow.

Upon entering the creative agency's office, guests are greeted with the common area where there is a long table where employees eat their breakfast and lunch together. The atmosphere of the Sid Lee Montreal Office is a creative and free-spirited one.

Without a set design for the office space, the result is a place where ideas roam free and energies can rub off on each other.

Implications - Consumers are looking for products that allow for expression. Designs that work towards letting personalities shine through are appealing to those who want to reveal themselves through their purchases. Companies trying to increase their appeal could focus on this element when coming out with new items.