The New Balmain Line Editorials Feature Modeling Sibling Spreads

By: Ady Floyd - Jul 21, 2015
References: balmain & luxuo
The Balmain Fall/Winter collection has been launched with a campaign that features multiple sibling spreads. There are three sets of sisters and one set of brothers who have been selected to represent the Balmain collection.

The female duos are Kendall and Kylie Jenner, Joan and Erika Smalls and Gigi and Bella Hadid. The brother duo includes Armando and Fernando Cabral. The Jenner sisters will headline the campaign, which was photographed by Mario Sorrenti.

The sultry Jenner sisters pose is a steamy invasion of personal space as the two girls look as if they are about to lock lips. The idea behind these sibling spreads is to showcase "the unique and unconditional love of siblings." The entire collection of images will be released in the August issue of US Vogue. This sneak peek of the collection reveals dark royal-inspired colors.