Shwe Shwe Boasts Patterned Branding for Each of the Five Flavors

By: Meghan Young - Jun 2, 2016
References: & packagingoftheworld
Shwe Shwe is an ice cream brand hailing from South Africa. From the name to the design of the packaging, people would expect a bit of an exotic background even though its true origins might surprise some. This is especially so since the patterns featured on the ice cream cartons are not typically tribal, as some would expect.

Conceived by creative agency Fanakalo, the Shwe Shwe ice cream boasts five different flavors -- each of which are represented by a different color and pattern. The look and the wording of the brand identity is meant to highlight how the product is made from scratch, using the finest, local and sustainable ingredients. With such flavors as beetroot and honeycomb, that's readily understood.