Karl Lagerfeld's Cat Choupette Will Star in a Shu Uemura Campaign

By: Alyson Wyers - Published: Jul 11, 2014 • References: fashiongonerogue
It was recently announced that Karl Lagerfeld's cat will be the face of a new Shu Uemura campaign. Choupette will be featured in a holiday makeup advertisement. This is not the first time the fashionable kitty has collaborated with the cosmetics brand, but it is the first time Choupette will be portrayed as the star.

The Shu Uemura campaign will be called Shupette and reportedly includes a collection of furry false eyelashes. The line will include clever cat-related names such as 'Queen of Catnaps' and 'Social Media's Most Wanted.'

Choupette is not only the pet of the head of design and creative director of Chanel, she is also Lagerfeld's muse. Choupette also has a notable presence on social media with her own Twitter account. Stats for Fashionable Feline Cosmetic Ads Trending: Older & Average
Research: 1,385 clicks in 97 w
Interest: 1.1 minutes
Concept: Shu Uemura Campaign
Related: 86 examples / 66 photos
Segment: Females, 18-35
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