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Global Warming Ad Shows What Polar Bears Must Live With

By: Vincent Salera - Published: • References: adsoftheworld
This commercial for global warming caught my attention from the beginning, but it took until the last scene for me to connect with their message. What makes this ad so unique is the ability of showing us how a polar bear must live as its home shrinks year after year due to global warming.

Amazing work. I am certain this ad will inform more people and get them to act. The ad was created by advertising agency Ponto de Criao/Fluor Sao Paulo, Brazil with creative direction by Guto Araki and Reinaldo Pina. Stats for Shrinking Homes Trending: Older & Mild
Traction: 2,736 clicks in 286 w
Interest: > 3 minutes
Concept: Shrinking Homes
Related: 43 examples / 33 photos
Segment: Neutral, 18-35
Comparison Set: 16 similar articles, including: suicidal animated animals, global warming mug, and 14 viral polar bear innovations.