Created by three Belgian designers, C'rush was discovered after the designers entered a TV contest for innovative inventions.
With C'rush, there is no need to buy expensive fridges with crushed ice dispensers, or hack away at a bag full of ice.
Implications - There are certain items such as ice that practically everyone uses. These items tend to be little thought of and are assumed to always be on hand. Busy people tend to buy items that are simple, fast and store easily when it comes to every day items. If the storage of an item is convenient and will last the consumer a long time, it will be well-received.