Rookie

Kmart’s Christmas Commercial For Joe Boxer Is Typically Unconven

By: Rohan9645 - Published: • References: huffingtonpost & youtube
Kmart’s “Show Your Joe” commercial shows six men wearing tuxedos on the top halves of their bodies and just boxers on their lower halves. They are enthusiastically shaking their hips to a popular Christmas carol: Jingle Bells. Kmart is known for it’s controversial ads and the “Show Your Joe” commercial is just what society needs to get excited for the holiday season.

But not everyone was tickled by the new commercial. Many social media users commented on Kmart’s Facebook page that they found the commercial offensive and would cease to shop at Kmart. Some experts feel that Kmart’s image of a family-friendly brand has been irreparably damaged.

The “Show Your Joe” commercial is part of a current advertising campaign for Joe Boxer, a brand of underwear and related apparel that can only be purchased at Sears and Kmart. Stats for Ballsy Christmas Commercial Trending: This Year & Chilly
Traction: 48 w
Interest: > 3 minutes
Concept: Show Your Joe
Related: 49 examples / 38 photos
Segment: Males, 12-55+
Comparison Set: 18 similar articles, including: realistic underwear models, anime-inspired underwear, and socked underwear ads.