ShortMail captures the character-limiting quality of Twitter but gives the user more room to articulate thoughts. Five hundred characters intuitively seems like the perfect amount to get your message across.
Implications - Consumers are living busier lives than ever before, but still want to remain connected to their social networks. The ShortMail takes these two competing forces into account. Companies out to consider the reality that consumer are busy with their need to connect when creating products and marketing campaigns.