Puma Window Projections

By: futureheadz - Published: Jun 7, 2008 • References: puma & futureheadz
Andy Warhol once said: “In the future, everybody will be a star for 15 minutes”. Inspired by this quote, the creative agency future:headz took photos of Puma customers with products in different poses. For three nights, a shop window of the newly opened PUMA store in Marseilles, France was converted into a projection screen.

The illuminated billboard inside the shop raised great awareness, as the photos were constantly changing. Now the store is known as the shop with the “luminescent window” where the customers are the stars.

Check out more marketing for the Marseilles Puma store: Stats for Customers as Stars Trending: Older & Chilly
Research: 4,599 clicks in 415 w
Interest: 4 minutes
Concept: Customers As Stars
Related: 53 examples / 41 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: adult scooter concepts, stylish cyclocross bicycles, and pop-up backcountry tents.