Customers as Stars - Puma Window Projections

Andy Warhol once said: “In the future, everybody will be a star for 15 minutes”. Inspired by this quote, the creative agency future:headz took photos of Puma customers with products in different poses. For three nights, a shop window of the newly opened PUMA store in Marseilles, France was converted into a projection screen.

The illuminated billboard inside the shop raised great awareness, as the photos were constantly changing.  Now the store is known as the shop with the “luminescent window” where the customers are the stars.

Check out more marketing for the Marseilles Puma store:

Temporary Sidewalk Ads - Puma Fashion Fast Lanes

Fashion fast lanes, a new instrument for promotion on pavement, has been introduced for Puma. The project was developed by future:headz to guide fashionistas to the newly opened Puma Store in Marseill… [More]