Andy Warhol once said: â€œIn the future, everybody will be a star for 15 minutesâ€. Inspired by this quote, the creative agency future:headz took photos of Puma customers with products in different poses. For three nights, a shop window of the newly opened PUMA store in Marseilles, France was converted into a projection screen.
The illuminated billboard inside the shop raised great awareness, as the photos were constantly changing. Now the store is known as the shop with the â€œluminescent windowâ€ where the customers are the stars.
Check out more marketing for the Marseilles Puma store:
Customers as Stars
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