Argos is Giving Away Gift Vouchers to Lucky Black Friday Shoppers
Katherine Pendrill — November 8, 2016 — Marketing
References: argos & birminghammail
The popular UK retailer Argos recently announced that it will be celebrating Black Friday by giving away £100 shopping vouchers to 10 lucky customers. With deals on everything from laptops and smartphones to toys and home appliances, the shopping vouchers help consumers stretch their dollar even further on Black Friday.
Pegged as the "the shopping event of the year," Argos is set to launch an in-store and online shopping extravaganza for Black Friday 2016. To generate buzz for the promotion, the retailer has been giving customers the chance to register online to get an inside scoop on the best deals. As an added incentive, Argos is also giving shoppers the chance to win one of several £100 shopping vouchers by updating their Argos account online.
By attempting to make Black Friday shopping as seamless and cost-effective as possible, Argos is hoping to get more consumers into its stores for the annual event.
Pegged as the "the shopping event of the year," Argos is set to launch an in-store and online shopping extravaganza for Black Friday 2016. To generate buzz for the promotion, the retailer has been giving customers the chance to register online to get an inside scoop on the best deals. As an added incentive, Argos is also giving shoppers the chance to win one of several £100 shopping vouchers by updating their Argos account online.
By attempting to make Black Friday shopping as seamless and cost-effective as possible, Argos is hoping to get more consumers into its stores for the annual event.
Trend Themes
1. Seamless Black Friday Shopping - Argos is using vouchers and online registration to make Black Friday shopping seamless for consumers.
2. Cost-effective Black Friday Deals - Argos is giving away shopping vouchers to help consumers stretch their dollar on Black Friday.
3. Online Buzz and Promotions - Argos is generating buzz and incentivizing shoppers with online promotions and the chance to win vouchers.
Industry Implications
1. Retail - Argos is a popular UK retailer that is utilizing innovative strategies to attract more consumers for Black Friday shopping.
2. E-commerce - Argos is promoting online registration and offering online deals to attract shoppers to its website for Black Friday.
3. Consumer Electronics - Argos is offering deals on laptops, smartphones, and home appliances to cater to consumer electronics shoppers on Black Friday.
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