YOOX Created Shoppable Ads with Deals That Last Only 15 Seconds
Laura McQuarrie — November 24, 2017 — Marketing
To put a playful spin on the concept of shoppable ads as well as impulse buys, luxury and lifestyle e-retailer YOOX crafted an unmissable series of pre-roll ads for YouTube.
While there have been plenty of shoppable video advertisements created over the past few years that have shown consumers a new way to shop, YOOX sets itself apart by pairing hard-to-find products with deals that last only 15 seconds. This means that if a person fails to take advantage of the deal shown in the ad, it will simply be passed along to the next viewer and they will have lost their chance forever.
The pre-roll ads are set to run on YouTube across the United States, Italy, Japan and South Korea throughout the peak holiday shopping season.
While there have been plenty of shoppable video advertisements created over the past few years that have shown consumers a new way to shop, YOOX sets itself apart by pairing hard-to-find products with deals that last only 15 seconds. This means that if a person fails to take advantage of the deal shown in the ad, it will simply be passed along to the next viewer and they will have lost their chance forever.
The pre-roll ads are set to run on YouTube across the United States, Italy, Japan and South Korea throughout the peak holiday shopping season.
Trend Themes
1. Shoppable Ads - The idea of creating shoppable video advertisements is a trend that businesses can leverage to enhance their user experience and increase sales
2. Impulse Buying - The trend of impulse buying can be exploited by companies to convert more window-shoppers into purchasers.
3. Limited Time Deals - Offering deals that last for a limited time is a trend that businesses can use to create a sense of urgency and encourage quick purchases.
Industry Implications
1. Luxury E-retail - Luxury E-Retailers can use shoppable video ads with short-term deals so that interested customers are encouraged to make purchases right away
2. Online Advertising - Online advertisers can adopt the trend of limited-time deals in their ads to encourage a high click-through rate and conversions.
3. Retail E-commerce - Retail E-Commerce companies can use the rise in impulse buying to their advantage with the use of shoppable ads and limited-time deals.
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