The ShopInstantShoe Shoe-Molding Machine Quickly Customizes

By: Sarah Moore - Published: Mar 25, 2012 • References: instantshoe and gizmag
The feet of women who refuse to sacrifice style for comfort will be rejoicing over the creation of the ShopInstantShoe Shoe-Molding Machine.

The European-based company ShopInstantShoe is developing a machine that will make the most killer heels instantly more wearable and footsie-friendly.

The basic principle is that a woman would enter a store to pick up a new pair of kicks. After having her foot measurements taken she would pick out a pair of shoes worry-free because the company's custom insole creator would let her rock her choice for as long as she needed to. To make the shoe stay more comfortable longer, the company developed an insert that is customized to fit any shoe using a combination of leather and a memory-foam material called Nitinol, which can be inserted into the shoe on the spot using the molding machine.

The ShopInstantShoe Shoe-Molding Machine is still in the early stages of development but is a concept that every woman with a penchant for sky-high stilettos would be thrilled to get board with.