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Personalized Shopping Programs

ShopStyle's 'Shop Smarter' Program Offers Rewards & Exclusive Deals

— June 20, 2019 — Fashion
Shopping platform ShopStyle is now introducing a free-to-join Shop Smarter program to help consumers get more out of shopping for beauty, fashion, home and lifestyle goods online. With the launch of this program, ShopStyle is distinguishing itself as the only luxury fashion and shopping discovery platform to offer cash back benefits to members—who are eligible to collect up to 10% cash back on products from luxury brands like Balenciaga, Valentino and Saint Laurent.

According to ShopStyle Marketing VP Alison Stiefel, "ShopStyle surveyed luxury customers and we found that they're looking for something extra that others don't have access to... This program celebrates shoppers individual style and rewards members with unique offers they can't get anywhere else."

Shop Smarter members are able to enjoy not just a personalized shopping experience on the platform but also the ability to access exclusive offers and sales and price drops, plus save favorite items and looks.
Trend Themes
1. Personalized Shopping Programs - Opportunity to develop personalized shopping programs that offer unique rewards and exclusive deals to customers.
Industry Implications
1. Lifestyle Goods - Disruptive innovation opportunity in the lifestyle goods industry by creating personalized shopping programs that provide cash back benefits and exclusive offers.
2. Fashion - Opportunity for the fashion industry to capitalize on personalized shopping programs by offering unique rewards and exclusive deals to customers.
3. Beauty - Disruptive innovation opportunity in the beauty industry by developing personalized shopping programs that provide cash back benefits and exclusive offers to customers.
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