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Rugby-Themed Editorials

The Shop Australia 'Playing the Field' Photoshoot Stars Isabelle S

— December 10, 2013 — Fashion
The Shop Australia 'Playing the Field' editorial revolves around an adorable photoshoot in which model Isabelle S joins the boys for a game of rugby. Granted, she is not dressed the part at all. Instead, the editorial encourages women to "tackle party-dressing decisions with sleek, sporty cuts," as written in the magazine. In a way, the blonde beauty can be taken for the fun-loving girlfriend of one of the players.

Lensed by photographer Steven Chee, the Shop Australia 'Playing the Field' editorial was styled by Charlotte Stokes. Concentrating on curve-hugging numbers, the looks are very contemporary with "graphic lines, bold color-blocking and mesh details," notes Fashion Gone Rogue. The athletic touches does not interfere with the wardrobes sexiness, though.
Trend Themes
1. Sport-inspired Fashion - Design and style clothing with sporty accents that fuse fashion and athletics.
2. Gender-bending Fashion - Push boundaries and challenge stereotypes by featuring alternative gender expressions in editorials and advertisements.
3. Editorials Featuring Playful Nostalgia - Engage audiences with images that evoke a time when we were carefree and devoid of gender norms.
Industry Implications
1. Fashion - Create sport-inspired clothing that elevates the industry and satisfies the needs of consumers in search of athletic yet fashionable pieces.
2. Publishing - Engage readers with nostalgic visuals that challenge traditional constructions of gender and reflect innovative artistic vision.
3. Marketing and Advertising - Employ imagery and messaging that playfully subverts gender norms to create campaigns that resonate with audiences and build brand loyalty.
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