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We have been featuring quite a few ads from around the world with strong, often controversial content on TrendHunter.com and the reactions have ranged from shocked to disturbed, with many readers not caring to be exposed to the material. I believe there are some things that need to be continually exposed, as disturbing as they may be, and domestic violence is one of those things. This tagline on this Spanish poster translates to, “Love that Kills: The Cowards’ Show” Here is another anti-domestic violence ad:
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Awareness Ads with Punch
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The Cowards' Show Against Domestic Violence
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Eastern European Shockvertising - APFR Battered Women Ads
Advertising Agency: Wunderman, Chile
Creative Director: Eduardo Ibarra
Art Director / Illustrator: Pato Valenzuela
Copywriter: Mauro Garcia
Photographer: Rodrigo Barrionuevo
Published: April 2008
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FOUR WAYS TO REACT: vote, favorite, add more examples of Awareness Ads with Punch or comment about The Cowards' Show Against Domestic Violence.
| Ayman Helweh on Apr 24, 08 2,236 Trends 2,640 Comments |
great title lourdes. the "with punch" bit is genius |
Ayman Helweh on Apr 24, 08 2,236 Trends 2,640 Comments
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| lourdes sanchez bayas on Apr 24, 08 1,225 Trends 337 Comments |
Thank you Ayman. |
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lourdes sanchez bayas on Apr 24, 08 1,225 Trends 337 Comments
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| Bianca Bartz on Apr 24, 08 4,464 Trends 3,530 Comments |
Love the play on words! But the visual bothers me a little. The scumball boyfriends are wearing hoodies while their girlfriends are all dolled up and oddly, look they're enjoying the beatings. Am I the only one that sees that? |
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Bianca Bartz on Apr 24, 08 4,464 Trends 3,530 Comments
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| Ayman Helweh on Apr 24, 08 2,236 Trends 2,640 Comments |
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you are right B. the ads gave me a bit of glamour & fake feel. As if the girls are posing for a fashion shoot. Unlike some of the realistic ads TH featured recently. But I guess looking real upsets some people, so the ad agency opted for a sugar-coat. I think most people tolerate shock or nudity as long as its a joke or jest, once the issue is serious they get uncomfortable |
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Ayman Helweh on Apr 24, 08 2,236 Trends 2,640 Comments
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