Crude Imagery for Awareness Edit

Blood of Earth on Your Mouth
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Going for a variation of “having the blood of someone on your hand,” this new campaign for Brita water filtration pitchers and Nalgene refillable bottles warns us that we are murdering our planet and that we have its blood (oil) on our mouths…

The ads depict people with unpleasant-looking crude oil dripping from their mouth along with the following revelation: “Last year 16 million gallons of oil were consumed to make plastic water bottles.”

Now would you want that oil touching your mouth?

The campaign was photographed by Mark Zibert for DDB Advertising Agency in San Fransisco, USA, under creative direction by Lisa Bennett and Dustin Smith.