21,450 Views - Click for Larger Image Fake lesbians, murder advertising, sexy sumo wrestlers, naughty surrealism and punching employees. Shockvertising is not a new tool, but the viral nature of the blogosphere is making ‘shock’ more popular than ever before.  Shock is something that can have a powerful impact.  It can open our eyes and change lives.  You’ll see from this video that many of the most extreme examples of shockvertising are governments, charities and public service announcements. Typically, marketers find themselves with boring messages or products, but the medium can make a message viral.  For example, it isn’t ‘exciting’ to tell people not to eat beef, so PETA glams up their message with naked celebrities, and packages up fake dead bodies to look like meat.  That’s a message you’ll remember. Via: trendhunter

Sumo Wrestler TV Ads (VIDEO)

Lenovo Thinkpad W700 Launch

Sumo wrestlers are helping launch a behemoth of a laptop which boasts many heavyweight features. The Lenovo Thinkpad W700 is a lot lighter than it could have been, as proven by the wrestlers at the end…
[Related +/-]

Playing Dead in Public Places (GALLERY)

Shockvertising at its Finest

If it wasn’t at first glance just so repulsive, playing one of the dead arising to hand out brochures might be kind of a kick. This type of shockvertising gets a lot of attention to your product placement…

Puking on the Catwalk (VIDEO)

'Know Your Limits' Campaign is Too Graphic

Sure, shock is a great way to generate awareness, but is having vomits vomit on the runway going a little bit too far? The Know Your Limits TV spot was created to generate awareness for alcohol abuse,…

Fake Lesbian Fashion Ads (GALLERY)

Versace Fall-Winter '08 Campaign

Never one to produce boring shots, uber fashion photographer Mario Testino injected the new Versace Fall/ Winter 2008-2009 women's ad campaign with a mysterious faux-lesbian vibe between two of the most…

Guerrilla Stabbing To Promote TV Show

Dexter Ads

Portugal took a new approach to TV show promotion with their guerrilla campaign for the second series of Dexter. Inspired by the blood theme of the series and murderous plot, the creatives had lots of…

Human Arms in Butcher Shops

Dexter Guerrilla Campaign II

The promo ads for the series Dexter seem to get more gory by the second. The show is about a hero/antihero, serial killer who murders his victims (he only kills the bad guys) and then chops them up. As…

Bloody Urinals as Advertising (VIDEO)

Dexter Guerrilla Campaign

Public bathrooms are becoming an increasingly popular target for advertising. The latest is a guerrilla bathroom campaign to promote the second season of Dexter on the FX channel in Portugal. The campaign…

Naughty Surrealism With a Message

AIDS 'Explore But Protect Yourself' Wins Bronze at Cannes

These two AIDS prevention ads won a bronze medal at the Cannes International Ad Festival. The ads are very explicit with tongues and male privates foremost in the ads. Some may term this shockvertising,…

Sexy Sumo Wrestlers (UPDATE) (GALLERY)

Subaru Forester 2009 Ads Now in Print

Last month, TrendHunter.com brought you Subaru's Sexy Sumo Carwash Video, and this week we are following up with the print campaign. The idea is quite fresh: Let’s get a couple of huge Japanese sumo…

Ugly Drunk Scenarios (GALLERY)

Maktub Ads Encourage Drinking at Home

Trend Hunter has seen many ads that warn of the dangers of excessive drinking, however this Maktub Beverages Delivery campaign uses ugly drunk scenarios not to curb your drinking, but to let you know that…

Punching Employees (VIDEO)

Slow Motion Abuse as a PR Stunt

A production company named Action Figure filmed its employees being punched in the face in slow motion to the rhythm of Robyn’s Be Mine song. “The disturbing thing is that no one questioned it when…

Bathroom Blood Dispensers

Clue Guerrilla Campaign

Picture this: you go into a public washroom at a restaurant or bar and unassumingly squeeze liquid soap onto your palm from a seemingly normal dispenser. Oh it's red, must smell like strawberries... You…

Murder Realism as Advertising (GALLERY)

Print Campaign for '13th Street Murders'

As a companion to their creative Guerrilla bar bathroom campaign, German action and suspense channel, 13th Street, has unveiled an equally scary print ad campaign. Developed by Shackleton ad agency, Madrid,…

Crap-vertising for Shock Movies (VIDEO)

Canadian Men in Diapers

This very clever parody ad would convince you that Canadian men love their diapers - until the end of the commercials and you find out the need the diapers so they can watch the all horror channel, Scream…

Tom Ford's Controversial Ads Part III

Naughty Menswear Ad

That dirty-minded Tom Ford has released yet another risque ad. The studly young fashion designer has released a series of controversial ads which people either love or hate, all of them very, very sexy.…

Biomimicmarketing in Shockvertisement (GALLERY)

French AIDS Campaign

These very graphic, extremely disturbing ads are actually part of a real life AIDS campaign in France. The print advertisements consists of images of a man having sex with a giant, black scorpion, and…

Youth Shockvertising II (GALLERY)

CONCEPT 'Don't Lose Control' Child Abuse Ad

These concept ads related to child-protection are very disturbing. But so is the subject matter. Domestic violence is a serious issue that can leave a child scarred for life. This ad campaign, with realistic…

Eva Mendes Would Rather Go Naked

PETA Anti-Fur Campaign

The newest celebrity face for PETA's " animal rights campaign is Eva Mendes. The actress (Hitch, 2 Fast, 2 Furious), posed for a number of racy portraits which debuted in New York City today. "I love…

Racy Product Placement (GALLERY)

Do Tom Ford's Vaginads Cross the Line?

Adrants recently coined the term "Vaginads," a hybrid of vagina and advertising after being inspired by two new campaigns. In Tom Ford's risque new campaign, just like his last ad, (see below) a very…

Tom Ford's Racy New Ad (GALLERY)

Controversial Cologne Campaign

Tom Ford's latest cologne ad might be considered a little crude, but the sexy advertising technique is certainly proving effective. The commercial is getting a lot of attention for the provacative image…

Strip and Switch

PETA Video Uses Stripping to Get You to See Animal Abuse

PETA has launched it's State of the Union video, in which a female reporter strips down to absolutely nothing while educating you about PETA's cause. Then, when you're wondering what comes next with the…

Shockvertising

PETA Slaughters Humans

PETA has decided to alienate their target market, humans. Their latest ad features slaughtered humans in order to draw out their feelings about humans slaughtering animals.

Shock Advertising

Pedestrian Safety Ad in Brazil

Wickipedia defines Shock Advertising as "a form of advertising where social or moral boundaries are pushed in order to create buzz and controversy. It depends on the mantra "there's no such thing as bad…

---

---