Sandra Winn
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 Irish Anti-Speeding Ad My heart has never raced from watching a commercial until this shocking Irish one called, ‘The faster the speed, the bigger the mess.’ The video starts off with a couple smooching away at a wall and then, WHAM, one car plows into another, and it flies into the young couple, pinning them between the wall and car. Next come fast paced scenes of screaming, rescuers, blankets for covering the dead, hospital, and court footage. In the end, ‘The faster the speed, the bigger the mess’ shockvertisement shows how it all happened—hopefully it will drive home the message that give drivers pause to think about the next time they feel the urge to use their led feet.  The commercial is born from statistics that find 30 percent of Republic of Ireland and 24 percent of Northern Ireland road fatalities are due to excessive speed. The spot is part of an increasing trend towards the use of reality-based shock and brutal honesty to deliver the message.
(adrants)References: adrants Comment: on Adrenaline Rushes For Shock Awareness |
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