With Japan as the largest elderly demographic in the world, it's no surprise that a Japanese company is responsible for the innovation of these new SHM Shoes.
The 65+ age category in Nippon accounts for approximately 24% of the entire country, making operations like knee and hip transplants exorbitantly common. The idea thus fermented: lighten the load on the taxpayer by lightening the load on the elderly. The design of the SHM Shoes work by distributing the weight burden away from sensitive joints like the exterior knee, inner thigh and the heel.
Still more intriguing, the SHM Shoes are available at interactive kiosks located in Tokyo subway stations. A touchscreen guides senior citizens through a Q&A that eventually determines the "age" of their knee, often times leading to a purchase on the spot.
Stats for Load-Lightening Kicks
Trending: Older & Chilly
Research: 688 clicks in 243 w
Interest: 1.6 minutes
Concept: SHM Shoes
Related: 77 examples / 59 photos
Segment: Neutral, 18-55
Comparison Set: 28 similar articles, including: sci-fi blizzard kicks, house of mouse street shoes, and fierce rugby kicks.
More Stats +/-
House of Mouse Street Shoes
Sci-Fi Blizzard Kicks
Fierce Rugby Kicks
Playfully Printed Footwear
All-Season Lifestyle Runners