Shiseido Launches the First AI-Powered NFT Community Beauty Program
Kanesa David — February 24, 2023 — Tech
Shiseido is partnering with Cult, a Web3 brand, to launch the #AliveWithBeauty campaign. Due to the launch's emphasis on AI-powered technologies, the initiative marks a first in the beauty industry as Shiseido continues to revamp its digital assets.
The NFT project, comprising over 150 exclusive designs, puts a list of phrases associated with beauty and Web3 through a language-processing system, which subsequently produces a variety of AI-informed artworks. This was done using artificial intelligence as a co-creation tool alongside the internal creative team at Cult, who finished each digital work "with a human touch."
Shiseido also collaborated with NFT platform Exclusible so that people without prior experience with NFTs or cryptocurrencies may participate in the free token competition.
Image Credit: Shiseido
The NFT project, comprising over 150 exclusive designs, puts a list of phrases associated with beauty and Web3 through a language-processing system, which subsequently produces a variety of AI-informed artworks. This was done using artificial intelligence as a co-creation tool alongside the internal creative team at Cult, who finished each digital work "with a human touch."
Shiseido also collaborated with NFT platform Exclusible so that people without prior experience with NFTs or cryptocurrencies may participate in the free token competition.
Image Credit: Shiseido
Trend Themes
1. Web3 NFT Beauty Campaigns - The beauty industry is now utilizing Web3 blockchain and AI technologies to create exclusive NFT beauty campaigns.
2. AI-informed Artworks - Artificial Intelligence acts as a co-creation tool to design unique beauty NFTs.
3. Collaborations with NFT Platforms - Beauty brands partner with NFT platforms to make the token competition more accessible to everyone.
Industry Implications
1. Beauty Industry - The beauty industry is embracing disruptive technologies like NFTs and AI to create innovative and exclusive campaigns.
2. Blockchain Industry - The blockchain industry is playing a crucial role in the creation and distribution of unique NFTs for the beauty industry.
3. Cryptocurrency Industry - The cryptocurrency industry is collaborating with beauty brands to make NFTs more accessible and easier to participate in for everyone.
4.7
Score
Popularity
Activity
Freshness
