Miller Creative Designs 'Power to the People' for Shirah Wine Company

By: Jamie Danielle Munro - Published: May 6, 2011 • References: joysco & wine.thedieline
Shirah Wine Company was looking for a brand design that evoked authority with elegance to reflect the complex character of its 2009 Syrah. Shirah hired Miller Creative to come up with this hot new look and 'Power to the People' was the final result.

The design captures the essence of old propaganda posters with most of the text in bold capital letters. In the middle of the label is a large fist crushing a cluster of grapes with its mighty hand. Various allusions to Judaism also grace this detailed cover adding even more thought-provoking material to the design. If you like an intricate wine that has a label as complex as its cover, then Shirah Wine Company will be your next best friend.

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Concept: Shirah Wine Company
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Segment: Females, 18-55
Comparison Set: 32 similar articles, including: prohibition booze branding, simple stamped branding, and wild wood branding.