Why manufacture at home when it's so much cheaper abroad? Why move operations to a city that has pretty much been written-off by the rest of the country? Why Detroit?
For Shinola, the answer is simple: why the hell not? What better place to setup shop to create well-made, artisanal handcrafted goods than the Motor City.
In the clip 'Hello Detroit', Shinola shows Motown the love it deserves, and reinforces the ethos that quality goods are built at home, in the heart of America, all while capturing the spirit of the city in its timepieces, bicycles and leather goods. Like the voiceover says, Detroit is "cultural, it's musical, it's magical, it's uplifitng" Refreshing to hear, since most dub Detroit as a city of urban decay. Not Shinola, though.
Read more about their story at Shinola. And be sure to check out their online shop for the best things to come out of Detroit since the 1970 Boss 302 Mustang and the 1998 Red Wings.
Stats for Quality American-Built Goods
Trending: Older & Popular
Research: 8,691 clicks in 104 w
Interest: 0.5 minutes
Concept: Shinola Quality American Goods
Related: 78 examples / 60 photos
Segment: Neutral, 18-55
Comparison Set: 29 similar articles, including: artisan-inspired architectural sketches, illustrated lumber branding, and artisan plastic bottle lighting.
Quality American-Built Goods
More Stats +/-
Illustrated Lumber Branding
Artisan-Inspired Architectural Sketches
Artisan Plastic Bottle Lighting
Artisanal Hipster Soap Branding