The chair isn't super sleek or sexy, it's functional and obviously designed for comfort. The cushion could be additional seating, or an impromptu bed for guests. The color is the cutest part about itâ€”it screams 'buy me!' to any girly college freshman.
Implications - With the economic recession still in the backs of many consumers' minds, individuals are looking for products that will save them money. Convertible items are perfect for offering a two in one product that will attract this broad consumer base.