The 'Sherry Secret Society' Ads Instill Intrigue

By: Amelia Roblin - Published: Sep 24, 2010 • References: sherrycouncil & adsoftheworld
The Sherry Council of America has enlisted the help of Creature Advertising Agency to promote intrigue surrounding an elaborate 'Sherry Secret Society.' Encouraging disguises and aliases, these posters publicize the exclusive culture that surrounds the consumption of the fortified wine.

Featuring invitations to discover their elite members, and cut-out mustaches to safeguard your aristocratic identity from the humble public, the 'Sherry Secret Society' campaign is undeniably successful. Stats for Exclusive Alcohol Establishments Trending: Older & Mild
Research: 4,329 clicks in 295 w
Interest: 4 minutes
Concept: Sherry Secret Society
Related: 49 examples / 38 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: pop-up burlesque bars, dual-access wine, and world's most expensive beer is $5/ounce.