The Sherman Preston Spring Summer 2012 Collection is sophisticated. This collection features model Lorenzo Rodriguez in a variety of stylish male attire. Lorenzo is featured in a photoshoot and video styled by Stacey Cunningham. She has dressed Lorenzo in bright and neutral colors that are perfect for the summer season. He is pictured with a rose or handkerchief in his pocket, and the video shows the brand's emphasis to fine details.

The partners, Preston Williams and Sherman Joseph, began this line while they were in college, and it is continuously evolving. The partners combine their key personality traits into the line to create a modern-day men's label. They are known for paying attention to detail while creating aethetic pieces of menswear.